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Rob is a seasoned business executive with 30 years of experience as a consultant, entrepreneur and venture capitalist. Rob is a Managing Partner with Serra Ventures and Serra Capital. Serra Capital has approximately $100M in funds under management and is focused on innovative early stage startups located in underserved areas of the country.
Prior to joining Serra Ventures, Rob was a Managing Director at Illinois Ventures, and is a founding member of the Illinois Emerging Technology Funds. At Illinois Ventures, Rob helped start and fund companies that commercialized technology invented at the University of Illinois. Earlier in his career, Rob was the founder and CEO of DigitalWork, Inc., a SaaS based marketing automation company. As CEO, Rob led the company in building an award-winning service, raising substantial funding from top-tier venture firms, leading the Company through an IPO process, hiring over 140 talented employees, acquiring over 10,000 customers and developing partnerships with such leading companies as AOL, Dell, Office Depot, and Wells Fargo.
Rob began his career as a consultant with McKinsey and Company and then Deloitte and Touche. In 2000, Rob was a Year 2000 Ernst & Young Entrepreneur of the Year finalist and he was named as one of the “100 most important executives, decision-makers, financiers and idea people in the Chicago Internet community” by Crain’s Chicago Business Rob holds a B.A. in Economics from Northwestern University and an M.B.A. in Finance and Statistics from the University of Chicago.