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Chris Barnes joined the Syndigo leadership team in July of 2017 as the SVP of Strategy & Solutions, responsible for driving product strategy, innovation, market expansion, partnerships, and sales growth for Gladson’s solutions. Chris helped drive the product development and strategies for new go-to-market products and services while integrating the combined solutions from the acquisitions of FSEnet+, Webcollage, Nutritionix, and Edgenet in 2018, along with ItemMaster, Shotfarm, Wisebase, and SellPoints in 2019.
Since then, Chris has moved to the role of SVP, Corporate Development & Solutions Delivery, leading 3rd party partnerships, and the go to market strategy for the new integrated Content Experience Hub platform. Chris leads the relationship with both GS1 US and GS1 Global, and is heavily involved in several initiatives and workgroups including the GDSN User Group, Attributes for Business Definitions, Global Data Model, and Mobile Ready Hero Image workgroup.
Prior to joining Syndigo, Chris was the SVP of eCommerce Solutions at Market Track, a Vista Equity Partners owned company, and an industry leader in promotions, brand advertising, and eCommerce pricing and product intelligence. For 8 years Chris ran the go-to-market, product development, and product strategy eCommerce organization, helping global brands, retailers, marketplaces and eCommerce pure players with pricing intelligence, MAP, and brand protection solutions through acquisitions of Dynamite Data, New Momentum, Channel IQ, and 360pi.
As a well-respected eCommerce industry expert and influencer, Chris brings together his passion for product content, analytics and all things eCommerce to help bridge the challenges brands and retailers face in today’s changing ecosystem